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Web response microsites
The creation of a Web response microsite allows your customers to click through
from the email for further information and make a response. Because our Web
response microsites are driven from the same campaign infrastructure, the sites
are fully customer aware. They can therefore personalise content, pre-fill
Response forms with the customer details and will track all individual activity.
Typically microsites will last only for the duration of the campaign and supplement
the functionality of your main E-commerce site.
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