Reporting
One of Emails' strong attraction as a promotional medium is the ability to
test an almost infinite number of campaign components. Real time reporting on
key Email metrics allow you to instantly assess campaign results and then, if
required, to switch tactics all in midstream - adjust creative, change redirection
links or buy more stock.
Reports include full delivery status and individual
link clickthrough analysis. Detailed customer level analysis allows you to constantly
refine and perfect campaigns to separate segments. As Linktra store all
campaign event data back to the individual, the marketer can analyse responses
historically and against different segments.
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