At Linktra we believe that marrying highly personalised electronic messaging and customer database analytics can deliver significant financial results:

- significant increases in cross and up sell revenue from existing customers at a very low cost of sale.
- heightened levels of customer service resulting in reduced customer churn
- cost savings on customer communications

Linktra provide an enterprise level hosted e-marketing platform

• Highly personalised and event triggered electronic messaging
• On-line customer datawarehouse
• Analytics and measurement
• E-response handling

Unlike most one size fits all ASP solutions, Linktra's 2.0 platform was designed from the outset to be integrated and customised to fit in with a company's existing CRM, E Commerce, Content management or operational systems.




DMA select Linktra
The DMA have selected Linktra to develop and host the MPS (Mail Preference Service). This extends Linktra's current relationship with the DMA. Linktra currently manage the TPS and CTPS services.

PURL Service Launched
New lead generation service using personalised URLs and dynamically tailored Web site. To view a demonstration

Linktra Launches DB-Max
Perform lightning fast counts over the Web on your customer database (under 3 seconds on a 50 million record data set)