At Linktra we believe that marrying highly personalised electronic messaging and customer database analytics can deliver significant financial results:

- significant increases in cross and up sell revenue from existing customers at a very low cost of sale.
- heightened levels of customer service resulting in reduced customer churn
- cost savings on customer communications

In a Precision marketing feature article entitled "Email Psyche explained" Michele Witthaus explored the growing role of email marketing in CRM. Linktra e-marketing solutions consultant Mike Perring was interviewed. In his interview Mike emphasised the crucial role of data management and email personalisation technology to generate the right content for the right person at the right time.

Acxiom Infobase RTE ( real time enhancement) won the "Best CRM software" award edging Unica's Affinium suite. This was partnership development between Linktra' e- business development team and Acxiom Corporation.

"The judes liked Infobase RTE ambition and forward thinking in the channels it applies to , praising it for overcoming the difficulties of reaching across platforms to work via the Internet, TV and phone."
Direct Response magazine. ont>